Challenge:
Marketa.ph, an online platform that features small businesses in the Philippines, needed social media graphics to promote the diverse range of products sold by local entrepreneurs. The challenge was to create engaging, visually cohesive content that not only highlighted the uniqueness of these small businesses but also conveyed the convenience and value of shopping on Marketa.ph. The visuals needed to resonate with a broad audience while standing out in a crowded social media landscape.
Solution:
I designed a series of vibrant, eye-catching social media graphics that spotlighted products from various small businesses featured on Marketa.ph. Using bold colors, clean typography, and minimalistic design elements, the graphics emphasized key product features and the diversity of items available on the platform. Each post was crafted with a clear call to action, encouraging users to visit the site and discover local, handmade, or unique items. To maintain brand consistency, I utilized the platform’s color palette and included the Marketa.ph logo and tagline in each design.
Result:
The social media graphics successfully boosted visibility for Marketa.ph and helped drive traffic to the site, showcasing the wide variety of products available from small businesses. The vibrant visuals captured the attention of social media users, leading to increased engagement and awareness. The campaign effectively positioned Marketa.ph as a go-to marketplace for supporting local entrepreneurs in the Philippines.
