Challenge:
COL Financial, a leading online platform for investment research and market data, wanted its annual report to highlight the human aspect of its service—how personal touch and customer service drive its success. The challenge was to communicate COL Financial’s commitment to empowering its users with the right tools and data while maintaining a professional, tech-forward image. The report needed to balance both technology-driven features and the human element that makes the platform accessible and approachable for investors.
Solution:
I art directed the annual report with the theme "Human Touch," focusing on how COL Financial’s platform and services are designed to put customers first, offering personalized guidance and expert insights. The design featured clean, modern layouts with a soft color palette to convey trust and approachability. Images of real people, from investors to customer service representatives, were incorporated throughout the report, reinforcing the human connection behind the technology. Infographics and charts were used to present complex market data in an accessible way, while emphasizing COL Financial’s role in helping clients achieve their financial goals. The typography was clear and simple, complementing the user-friendly approach of the platform.
Result:
The annual report successfully communicated COL Financial’s core values of customer service, accessibility, and empowerment. The theme of "Human Touch" resonated strongly with both existing and potential customers, highlighting the company's ability to blend cutting-edge technology with personal service. The report was well-received, reflecting COL Financial’s ongoing commitment to making investing easier and more approachable for Filipinos, while also showcasing the platform’s robust features and market insights.
