Challenge:
Athlete's Gel needed impactful social media content to position its product as the go-to solution for all-time pain relief. The campaign had to effectively communicate the product's benefits for athletes and active individuals, emphasizing its role in recovery and enhancing performance.
Solution:
I created high-quality product photography that showcased Athlete's Gel in athletic and recovery settings, capturing its practicality and appeal. To complement the visuals, I designed dynamic social media graphics featuring bold imagery and messaging tailored to resonate with an athletic audience. Each piece emphasized the product’s effectiveness and alignment with an active lifestyle.
Result:
The campaign successfully elevated Athlete's Gel’s brand presence on social media, showcasing its benefits in a visually compelling way. The cohesive imagery and messaging connected with the target audience, driving engagement and positioning the product as a must-have for athletes.
The office didn’t have a dedicated studio, so I improvised by building one myself using white office chairs. I used curved IKEA desk chairs, which worked perfectly as a makeshift mini studio with a clean backdrop.
To enhance the shot, I lit the product from both sides, creating a distinct edge for better separation. The client was pleasantly surprised with the professional-looking result.
