Challenge:
Dr. Bee, a Richmond, BC-based store specializing in producing and selling honey, sought to refresh its branding to stand out in a competitive market of artisanal food products. The challenge was to modernize the brand while preserving the natural, wholesome image of the product, and ensuring that the rebrand conveyed the authenticity of the business’s dedication to quality honey. The new design needed to appeal to both local customers and those seeking high-quality, natural products.
Solution:
I developed a fresh, contemporary logo that reflected the natural origins of Dr. Bee’s products. The logo featured a stylized bee in a minimalist design, paired with a clean, modern font to evoke both quality and simplicity. The color palette incorporated earthy tones, like golden yellows and soft browns, reminiscent of honey’s warm hues, ensuring that the logo felt approachable and organic. I also created brand collateral, such as product labels, packaging designs, and promotional materials, all unified under this new branding system. Each element emphasized the purity and local origins of the honey, using subtle textures and patterns to evoke the feeling of nature.
Result:
The rebranding gave Dr. Bee a refreshed, modern identity that stood out on both store shelves and digital platforms. The clean, natural design resonated with consumers looking for high-quality, locally-produced honey, reinforcing the brand’s authenticity. The updated logo and branding helped position Dr. Bee as a premium, artisanal brand, increasing visibility and helping to attract a broader customer base both locally and regionally.
