Challenge:
Jollibee Group Foundation, the CSR arm of Jollibee Foods Corporation, needed an annual report that effectively communicated its impactful programs supporting Filipino farmers. The challenge was to visually represent the foundation’s initiatives—such as providing educational support for farmers' children and agricultural assistance programs—while maintaining a clean, professional look that aligned with Jollibee's brand. The report needed to be visually engaging while clearly illustrating the positive social impact the foundation has on the lives of farmers and their families.
Solution:
I art-directed the design of the annual report by using a combination of photography, clean typography, and infographics. The report featured powerful images of the farmers and their families, illustrating the real-world impact of the foundation’s initiatives. I ensured that the visual design incorporated elements of warmth and community, reflecting the foundation’s commitment to improving lives. Key statistics and program details were highlighted using well-structured infographics, making the information both accessible and impactful. The color palette was selected to reflect the agricultural theme, using earthy tones that complemented the Jollibee brand.
Result:
The annual report effectively communicated the Jollibee Group Foundation’s mission and achievements, blending clear, compelling visuals with informative content. The layout was well-received, capturing the attention of stakeholders and highlighting the foundation’s work in a way that was both professional and emotionally engaging. The project helped raise awareness about the foundation's efforts and showcased its ongoing commitment to supporting the farming community in the Philippines.
