Challenge:
As the founder of Quwero, a brand specializing in premium leather camera straps, I was responsible for creating the entire brand identity, including the logo design and overall branding. The challenge was to create professional product photography that not only highlighted the high-quality craftsmanship of the leather straps but also conveyed the brand’s sophisticated and artisan-focused ethos. This needed to be achieved within a limited workspace and without access to traditional studio equipment.
Solution:
I developed a cohesive visual identity for Quwero, including the logo and branding elements that reflected the brand’s dedication to quality and craftsmanship. For product photography, I created customized backdrops and used natural light, along with small speed lights and modifiers, to capture the details of the leather straps. Close-up shots emphasized the texture and stitching, while lifestyle shots showcased the straps in use, creating a connection with the target audience of photographers and creatives.
Result:
The combination of thoughtful branding and high-quality product photography successfully elevated Quwero’s image as a premium brand. The professional visuals helped strengthen its presence on social media, the website, and marketing materials, making the straps more appealing to potential customers and helping Quwero stand out in a competitive market. This approach played a key role in the business’s growth and recognition within the artisan and photography communities.
